The Two-Hour Tiktok Workshop for Music: Artist & Music Promotion Strategies, Commercial Synch Licensing, and Merch Opportunities
Join TikTok veterans Darlene Lopez and Leslie Arredondo-Cordero for a special two-hour deep-dive into TikTok designed for artists and music business professionals in person on Wednesday, March 5th at 2p EST in Miami, FL.
You’ll Learn How To:
Elevate your artist profile and build your social following
Promote new and catalog releases, tours, and projects
Maximize commercial and sync licensing opportunities
Use TikTok Shop to boost merch sales
What’s Included:
Full walkthrough of platform features and strategies
Q&A Session with industry experts
Post-workshop industry networking cocktail event
A one-page digital guide with campaign-building tools
Following the workshop, you can enjoy light refreshments with the other attendees as well as the Evoke Creative and LAC Music teams to learn about the business, its partners and more.
Join TikTok veterans Darlene Lopez and Leslie Arredondo-Cordero for a special two-hour deep-dive into TikTok designed for artists and music business professionals in person on Wednesday, March 5th at 2p EST in Miami, FL.
You’ll Learn How To:
Elevate your artist profile and build your social following
Promote new and catalog releases, tours, and projects
Maximize commercial and sync licensing opportunities
Use TikTok Shop to boost merch sales
What’s Included:
Full walkthrough of platform features and strategies
Q&A Session with industry experts
Post-workshop industry networking cocktail event
A one-page digital guide with campaign-building tools
Following the workshop, you can enjoy light refreshments with the other attendees as well as the Evoke Creative and LAC Music teams to learn about the business, its partners and more.
Join TikTok veterans Darlene Lopez and Leslie Arredondo-Cordero for a special two-hour deep-dive into TikTok designed for artists and music business professionals in person on Wednesday, March 5th at 2p EST in Miami, FL.
You’ll Learn How To:
Elevate your artist profile and build your social following
Promote new and catalog releases, tours, and projects
Maximize commercial and sync licensing opportunities
Use TikTok Shop to boost merch sales
What’s Included:
Full walkthrough of platform features and strategies
Q&A Session with industry experts
Post-workshop industry networking cocktail event
A one-page digital guide with campaign-building tools
Following the workshop, you can enjoy light refreshments with the other attendees as well as the Evoke Creative and LAC Music teams to learn about the business, its partners and more.
About Darlene Lopez - Formerly TikTok’s Latin Music Lead for North America, Darlene Lopez specializes in tech platform tools and initiatives to globalize artists using social media. Named one of 2024 Billboard Latin’s Women In Music, Darlene spearheaded Latin artist-led initiatives, such as TikTok’s Off the Record with Peso Pluma and Shakira garnering over 150M views for the campaign. Prior to her time at TikTok, Darlene spent five years at Apple Music building the global Latin strategy and championing artists like Bad Bunny, KAROL G, and Anitta.
About Leslie Arredondo-Cordero - Formerly TikTok’s Lead for Commercial Music in Latin America and U.S. Latin markets, Leslie specializes in sync music strategy for content across all platforms, focusing on marketing and branded content. A recipient of the 2022 Imagen Award, Leslie managed music and brand strategy, education, and partnerships for TikTok’s Spanish-language markets. She played a crucial role in enhancing music implementation in TikTok’s Spanish-language brand activations. Leslie led music strategy for significant initiatives such as the TikTok Awards 2022-2023 and collaborated with prominent brands including Pepsi, Adidas, and L’Oréal, among others. Before her position at TikTok, Leslie spent the major part of her career at Paramount, where she oversaw the music creative and licensing process for marketing and brand partnerships across various cable brands within Paramount’s in-house brand agency studio.
Special Thanks to Our Sponsors and Event Partners
